LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as mainstream television models, relying on fixed air times via cable. In contrast, OTT platforms operate on subscription models, with Netflix, major competitors, and Apple TV+ serving as key industry players. As viewer preferences shift, rivalry between conventional TV networks and online content provid